Category Archives: Marketing and Public Relations

2016 STLS Awards and Scholarships

    2016 STLS Awards and Scholarships   STLS is pleased to announce this year’s opportunities for awards and scholarships. Member library boards are encouraged to nominate their great directors and volunteers. Member library directors are encouraged to nominate their amazing staff and volunteers. Everyone and anyone is encouraged to nominate the greatness that is

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Rural and Small Libraries Breaking the Isolation

Rural Libraries Round Table, NYLA, Advocacy, Passion, and Support What’s it like? I’ve been a one woman show in a few library settings. We do what we can. We have vision, we have a plan for the future, and then there are all those folks waiting for your help RIGHT NOW and books that need

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The Benefits of Reading

When STLS staff recently conducted a book breakfast at the Dormann Library in Bath NY, the question was asked, “Why do you read?” I was recently reminded of an infographic (developed by graphic designer Raphael Lysander) that concisely touches on many of the points mentioned at the event…and more. The infographic is divided into chapters: Chapter One:

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Promoting STLS Online Resources (Review)

On Monday August 3rd, I conducted a webinar highlighting some of the ways in which STLS member libraries can promote the availability of various online resources including STARCat, Freegal, Overdrive and Zinio. Here are some key points: Digital Collection Marketing Materials Freegal, Overdrive and Zinio offer various materials to help promote their products both online and physically within

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Tips for Promoting STLS Online Resources

Do you need some helpful hints on promoting various STLS online resources including: STARCat, Freegal, Overdrive and Zinio? On Friday July 31st @ 1pm, Al Oliveras, Deputy Director of STLS, will be conducting a webinar highlighting some ways you can promote the availability and increase usage of these resources. Topics covered will include: adding banners and

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